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MEET THE TEAM

Each partner on our leadership team brings over 20 years of individual APAC business experience to Dragonfly Asia-Pacific. With our diverse experience in omnichannel distribution and brand operations across a range of functional disciplines including channel & supply chain management, HR, change & performance management, finance, digital marketing, and e-commerce, our leadership team brings long-term, sustainable growth perspective to every project.

Regional Office / Hong Kong

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RASHEED SHROFF

Founder & Co-Owner

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Rasheed spent over 20 years at Fossil Group working in APAC regional roles including building and managing a comprehensive distribution and subsidiary network, brand management, real estate, and group marketing. Rasheed continues to serve on the board of the Fossil Foundation, engages with NGOs, and supports local businesses as a passion that he looks to weave into his business endeavors.

With a burning desire for an entrepreneurial challenge, Rasheed co-founded Dragonfly Asia-Pacific in 2018 with a view to leveraging his experience and network of contacts across APAC to partner with brands looking to grow their business in the Asia-Pacific Region.

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MATTHEW MENDELSOHN

Co-Owner

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Matthew brings close to 20 years of experience managing tourism, retail, and not-for-profit teams across Southeast Asia with extensive experience in Malaysia and Indonesia. He has worked with a host of partners including Apple, Samsung, LVMH Group, Richemont Group, Fossil, and Rip Curl.
 
Matthew also leads our people development practice and specializes in change management, performance management, and strategic HR initiatives for NGOs and consumer-facing industries. He was a founding member of the Technopreneurs Association of Malaysia and is the author of “The Ultimate Journey”, a comprehensive guide to business storytelling.

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NANCY​ KHOO

Chief Finance Officer

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Nancy has over 20 years of experience working for global multinationals in financial accounting, financial control, finance integration and system transformation positions in Asia-Pacific. With a burning desire to learn something new and build something from the ground up, she took the plunge with Dragonfly Asia-Pacific in early 2018 and is an invaluable member of our leadership team very much a founding member of our group.

 

Nancy oversees all areas of our finance and accounting for our group and its subsidiaries and is a key component of all internal strategy and decision making.

HILVIN​ WONG

 Regional Operations Manager APAC

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With nearly 20 years of experience in retail operations, sales and business development in various categories of branded fashion and accessories, Hilvin brings a wealth of local and regional experience to our team.

 

Hilivin works directly with the regional offices off the brands and provides crucial support in sales, logistics and planning for all of our businesses around the region.

NATASHA​ SHROFF

Business Development Manager APAC

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Natasha was the first team member to join Dragonfly Asia-Pacific in our Hong Kong Reginal HQ and has been instrumental in getting our Taiwan, Vietnam and Hong Kong business off the ground, managing supplier relationships and coordinating all ordering and logistis. 

Now managing our Hong Kong business, new business development activities for our regional offices and all business for our sister company Qing Global Brands Ltd, Natasha is always looking for opportunities to drive business and deliver results.

Taiwan

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PAUL HUANG

Director and Principal Advisor

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Paul is a seasoned entrepreneur with over 40 years of experience owning and operating distribution and subsidiary operations for some of the world’s leading fashion watch and accessory brands in Taiwan.

 

Persuaded out of semi-retirement to take on a new challenge and leverage his years of experience, Paul’s knowledge of the Taiwan market, his strong local relationships, and track record in starting and building distribution businesses are unique and invaluable to our group's operations.

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YUCHI HUANG

Managing Director

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Yuchi has over 15 years of experience in department store management, brand management, marketing, sales, operations, and building omnichannel distribution businesses and brands in the Taiwan market, including successfully starting up her own e-commerce distribution business.

Yuchi was ready for a new challenge and jumped at the opportunity to lead our Taiwan business when this idea was presented to her. She has been almost solely responsible for the set-up of our Taipei office, building our local team, and has been played a pivotal role in our tremendous development and growth since we started.

HENRY SHIH

Head of Sales

With over 30 years of working and leading sales teams in wholesale sales of fashion and luxury watches in Taiwan, Henry possesses a wealth of experience and an incredible network of trusted contacts in the industry. 

Henry is our Head of Sales in Taiwan and leads our sales team in managing all traditional wholesale relationships including those with our franchise partners operating retail concepts on our behalf.

EUNICE LIN

Head of E-commerce

Eunice has a decade of e-commerce experience in e-commerce with some of the leading marketplace platforms. Her past work has largely focused on consumer electronics and fashion accessories.

 

As Head of E-Commerce in Taiwan, Eunice manages our owned websites, including our branded partners Taiwan websites, and our marketplace business and relationships. She is building a substantial in-house e-commerce team and leads our fastest growing business channel in Taiwan.

DAISY TAI

Head of Marketing

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Daisy has more than 15 years of experience in marketing and communications through digital channels in the consumer electronics and FMCG sectors. She has a strong track record of delivering ROI-focused initiatives growing both engagement and sales through optimized marketing spending. 

Daisy leads our Taiwan marketing team across all our brands and product categories and supports our wholesale and e-commerce teams as well as our business partners in growing their market share and top-line results

GRACE YANG

Logistics & A/S

Grace has managed local logistics for international brands in Taiwan for over 20 years. She brings a customer-focused approach and a wealth of knowledge managing imports, local logistics, and after-sales service operations.

As Head of Logistics and After-Sales Service for our Taiwan office, Grace manages operations across several warehouses and oversees our service facilities and technicians. 

JUDY CHOU

Head of Finance

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Judy has a quarter-century of experience in finance, accounting, and management reporting for both local business and multinational companies in Taiwan. In her past work, she oversaw retail and wholesale businesses across a spectrum of different product categories.

As Head of Finance for our Taiwan Office, Judy manages all day to day accounting functions, all reporting and tax functions, and management reporting

SHARON LEE

HR & Admin

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Sharon has over 15 years experince in various roles from marketing to administration and planning to merchandising in both local and multinational companies.

 

As Head of HR & Administration in Taiwan, Sharon's hands on experience in different roles and different industries gives her a unique perspective as she manages all aspects of Human Resources for our Taiwan office

Vietnam

NGOC DANG

Head of Sales

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Ngoc possesses over 20 years of experience in the retail and distribution industry in Vietnam. This includes managing multi-functional teams and working with leading local retail chains including Lazada, Big C, Lotte, Phong Vu, and more with a track record of establishing and driving win-win business relationships.

Ngoc oversees sales in wholesale and online channels and is deeply involved in creating and maintaining commercial relationships with our wide range of partners.

THUY DUONG

Chief Accountant

Thuy is an experienced, innovative finance professional with nearly 15 years of experience focused on financial control, accounting operations, and tax planning in various sectors in Vietnam. She is passionate about business and partnering with all functional teams to drive profitable growth.

Thuy oversees the entire financial infrastructure for Dragonfly Vietnam including accounting, compliance, financial planning and analysis, and management reporting.

UYEN VU

Head of Marketing

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Uyen has worked in digital marketing, business development, and social media in Vietnam for over 10 years. She has a track record of successfully planning and executing campaigns to build awareness, create purchase intent and drive sales while optimizing marketing spend. 

Uyen is responsible for all marketing planning and execution in Vietnam covering social media, media and influencer relationships, performance marketing and works closely with our wholesale partners on various marketing initiatives... 

SUNNY VAN

Operation Maneger

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Sunny was our first team member in Dragonfly Vietnam team. She comes from a diverse background and brings a can-do attitude that has allowed her to operate in several functional areas. 

As Operations Manager, Sunny oversees all our logistics, after-sales services, customer training and provides numerous supporting services for our wholesale and online partners in Vietnam.