MEET THE TEAM

Each partner on our leadership team brings over 20 years of individual APAC business experience to Dragonfly Asia-Pacific. With our diverse experience in omni-channel distribution and brand operations across a range of functional disciplines including channel & supply chain management, HR, change & performance management, finance, digital marketing and e-commerce, our leadership team brings a long-term, sustainable growth perspective to every project.

RASHEED SHROFF

Founder & Co-Owner

Rasheed spent over 20 years at Fossil Group working in APAC regional roles including building and managing a comprehensive distribution and subsidiary network, brand management, real estate and group marketing. Rasheed continues to serve on the board of the Fossil Foundation, engages with NGOs and supports local businesses as a passion that he looks to weave into his business endeavors.

 

With a burning desire for an entrepreneurial challenge, Rasheed co-founded Dragonfly Asia-Pacific in 2018 with a view to leveraging his experience and network of contacts across APAC to partner with brands looking to grow their business in the Asia-Pacific Region.

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MATTHEW MENDELSOHN

Co-Founder

Matthew brings close to 20 years of experience managing tourism, retail and not-for-profit teams across Southeast Asia with extensive experience in Malaysia and Indonesia. He has worked with a host of partners including Apple, Samsung, LVMH Group, Richemont Group, Fossil and Rip Curl.
 
Matthew also leads our people development practice and specializes in change management, performance management and strategic HR initiatives for NGO’s and consumer-facing industries. He was a founding member of the Technopreneurs Association of Malaysia and is the author of “The Ultimate Journey”, a comprehensive guide to business storytelling.

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NANCY ​KHOO

Nancy has over 20 years of experience working for global multinationals in financial accounting, financial control, finance integration and system transformation positions in Asia-Pacific. With a burning desire to learn something new and build something from the ground up, she took the plunge with Dragonfly Asia-Pacific in early 2018 and is an invaluable member of our leadership team very much a founding member of our group.

 

Nancy oversees all areas of our finance and accounting for our group and its subsidiaries and is a key component of all internal strategy and decision making.

Chief Finance Officer

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YUCHI ​HUANG

Taiwan Managing Director

Yuchi has over 15 years of experience in department store management, brand management, marketing, sales, operations and building omni-channel distribution businesses and brands in the Taiwan market, including successfully starting up her own e-commerce distribution business.  

 

Yuchi was ready for a new challenge and jumped at the opportunity to lead our Taiwan business when this idea was presented to her. She has been almost solely responsible for the set-up of our Taipei office, building our local team and has been played a pivotal role in our tremendous development and growth since we started.

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PAUL ​HUANG

Paul is a seasoned entrepreneur with over 40 years of experience owning and operating distribution and subsidiary operations for some of the world’s leading fashion watch and accessory brands in Taiwan.

 

Persuaded out of semi-retirement to take on a new challenge and leverage his years of experience, Paul’s knowledge of the Taiwan market, his strong local relationships and track record in starting and building distribution businesses is unique and invaluable to our group's operations.

Director and Principal Advisor

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