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Taiwan, an island of 24 million people, is one of the most developed market economies in Asia and a highly developed retail infrastructure in both offline and online commerce.
In March 2019, Dragonfly Asia-Pacific Taiwan Branch took on the distribution of Fossil Group’s portfolio of brands and products and re-established dealer relationships for Fossil Group brands through a network of more than 100 active doors. It also optimized the existing retail and concession footprint and took control of the online business that was being done through third-party e-commerce channels. exceeding our full-year contractual target from a standing start.
In early 2020, we opened our first Dragonfly Select concept store, carrying our full portfolio of brands and products and launched our own “Dragonfly Select” e-commerce website.
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